I screamed silently to myself with a stream of resounding “no’s” ringing in my ears as we traipsed through yet another store on a mission, searching for that elusive piece of clothing that we can both be happy with ..

“No, it’s too babyish ..
“No, it’s too short ..
“Nope, I don’t like the colour ..
“No, it’s too tight ..
“Nope, I don’t like the fabric, it doesn’t feel nice..
“No, it’s too low cut..
“No, it just doesn’t fit right ..
Sound familiar?
When I spoke to other Mum’s with girls a similar age the story was the same... 
.. and so Love Haidee was born.
Born out of all the failed shopping trips unable to find just simple, age-appropriate clothes that fit properly and that my daughter actually wanted to wear.
Love Haidee, I hear you ask? Love what?!
Choose something that’s easier to spell they said. But Haidee holds a special place in my heart because, you see, Haidee was my grandmother’s name.

She was an incredibly talented seamstress and artist and just a downright beautiful soul. I figure that any creative bone I possess has to have come from her.
Sadly she passed away when I was young so she’ll never get to see what she inspired but I hope that she’d be proud of what I’m creating.
I’m Emma and I’m so glad that you’ve found your way here.
The struggle is real as they say, but we’re here to help and I really hope to turn those “no’s” into a yes for you and your girls too.   
I created Love Haidee specifically for tween and teen girls.
Our collections are both stylish and practical. They’re designed to fit a variety of body shapes and sizes.
My goal is simple.
Create clothing that every girl can feel good about wearing and give them the confidence to be themselves.
Love Haidee is for all girls that just want something super stylish, appropriate and comfy all at the same time.
Our clothes are NOT fast fashion. They are designed with love, to last.
They’re age-appropriate with a grown up take using beautiful signature prints and lovely soft fabrics that she’ll love to wear again and again.
With an emphasis on quality not quantity I truly hope that you love our pieces just as much as I have loved creating them.
Love Haidee. For when you want to fit in, but you also want to stand out from the crowd. We’ve got you!